From:
519 miles NW of Hutchinson, KS
Hola and thanks for reading!
Decided that I didn’t need to be subscribed twice to one of my marketing newsletters so went through their unsubscribe process. Which, unlike many I’ve seen and used lately, was actually pretty straightforward and efficient.
Here’s the email I got back from them:
Dear RICK ZWETSCH,
Your subscription to Promo P&I has been cancelled. We are sorry to lose such a valued subscriber. If there is anything we can do to get you back, please contact us at the number below.
Customer Service Department
Promo
A Penton Media publication
US Toll Free: 866-505-7173
International: 847-763-9504
Email: promo@pbinews.com
P.S. You can still read all the breaking news by visiting our website at: http://www.promomagazine.com/
This was much earlier today and I can still feel a warm glow. Can you feel it? Can you see that my cheeks are still a little flushed?
“We are sorry to lose such a valued subscriber.”
Really?
Why am I valued subscriber? Do you even know who I am? Will I be even more valued if I change my mind and come back? If I do come back what are you going to differently so I don’t go away again? To prove that I am “valued”? (Pssst, I do know that I am a subscriber # and I make the TOTAL subscriber # go up and get BIG and that’s what you use to sell advertising and that’s the main reason I’m valued – but you’ll never tell me that as the door’s getting cozy with my bum on the way out.)
I know something you can do to get me back. Make regular, nice size daily deposits in my checking account.
Of course the interesting thing about all of this is remember, I’m still a subscriber with one of my other email addresses! For now.
The point?
These guys are PROMO guys. Kinda like marketing. They write about how companies should be behaving to attract customers, sell stuff to customers, promotion, premiums, incentives, loyalty, retention, you know the drill.
It would have been better to have a little goofy web page with no graphics come back and advise me that I’m off the list. Adios. O.H. It’s been nice knowin’ ya. Outta heah.
Don’t cry in your soup that you’re sorry to lose such a valued subscriber when you have no idea who I am, why I subscribed in the first place to your free newsletter and why I’ve decided to end this perfectly charming online relationship.
Makes it seem like you can’t walk the walk…
~ Rick Zwetsch ~
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